Animated Explanation Of DNA

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Posted March 15, 2013 by Johnny2x in Science
BBC Knowledge Explainer DNA

A video so pretty it makes you want to learn.

Found on Vimeo by TerritoryStudio

As Will Samuel, lead designer and animator on the project explains, the approach taken wasn’t just to look into a scientific future. “We needed to find a graphic style to communicate the beauty and intricacy of DNA. We wanted to create nostalgia; taking the audience back to the days of textbook diagrams and old science documentaries, such as Carl Sagan’s COSMOS and IBM’s POWER OF TEN (1977). Using the double helix circular theme as a core design we focused on form, movement and colour to create a consistent flow to the animation, drawing on references from nature, illustrating how DNA is the core to everything around us.”

Client: Richard Cable for BBC Knowledge & Learning
Studio: Territory Studio
Creative director: David Sheldon-Hicks
Art director: William Samuel
Producer: Sam Hart
Writer: Andrew S Walsh
Scientist: Dr Matthew Adams
VO director: Andrew S Walsh
VO actor: Simon Poland
Animation director: William Samuel
Animation: Alasdair Willson, David Penn, Marti Romances, William Samuel
Sound track and mix: Room 24

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About the Author

Johnny2x

John created the HowsYourRobot.com just because he cares about each and everyone of you. He likes science, technology, movies, and music. He also likes long walks in the park but only at night and in most dangerous park he can find AND he discovered the internet while playing in his back yard as a child. Some of this is true and some of it is not.

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